
Marketing That Moves Your Business Forward
Thu, Jan 08
|Virtual Event
FREE Online Webinar! Gain practical insights from a seasoned marketing leader on what drives growth in today’s market. Learn how to strengthen your positioning, reach the customers who matter most, and build a marketing engine designed to consistently deliver results.


Time & Location
Jan 08, 2026, 4:30 PM – 5:30 PM PST
Virtual Event
About the event
Discover how to position your business, solve real customer problems, and build a modern GTM engine that attracts and converts consistently.
For businesses to grow profitably, they need a steady pipeline of the right customers and a marketing engine built for how buyers make decisions today. The playbooks that once worked often fall flat because more than 70% of the buyer’s evaluation occurs before the customers contact the company. In this session, we’ll cover what it takes to position your company clearly, solve the problems your ideal customers actually care about, and build marketing that attracts and converts. We’ll also cover a modern go-to-market (GTM) strategy and why aligning your message, market, and channels is the foundation of predictable growth.
Heidi Hattendorf, Fractional CMO and founder of Transformation Insights LLC, will lead this workshop, designed for business owners who want real results, not complexity. With 25+ years of executive marketing…